PERFORMANCE 

What is Performance in Bonafide?

In the Bonafide platform, Performance is a core metric that measures how frequently your specific travel brand (such as a hotel or destination) appears in the result set when a Large Language Model (LLM) is prompted by a user for travel recommendations.

Here is a detailed breakdown of how the Performance metric works:

The "Top Five" Benchmark The primary benchmark for Performance is whether your brand shows up in the top five recommendations. Generative AI tools typically provide a very limited number of suggestions—usually between two and seven, with three to five being the most common. If your brand lands within this top five, the system considers it to be successfully "recommended" and "visible".

Competitive Peer Comparison Performance tells you exactly how well your brand is doing compared directly to its competitors, which is often referred to as its "comp set" or peer group. For example, if a destination or hotel scores above 50%, it is generally considered "Fair" with the average performance across comparative sets typically sitting around 58%.

Data Gathering Methodology To gather this data, Bonafide does not just ask a single AI model. Instead, it interrogates a panel of multiple different LLMs or Large Language Models to get a comprehensive view. Crucially, the platform ensures it is always testing against the very latest, most advanced versions of these models (e.g., immediately updating to new versions of ChatGPT or Gemini as they are released) so the insights remain highly relevant.

Strategic Breakdowns by Customer Segment Performance isn't just one broad score. The platform breaks down the performance data by specific traveler types or customer segments, such as luxury travelers, budget travelers, solo travelers, families, or "bleisure" travelers. This detailed breakdown is designed to help brands plan strategically:

• If a luxury hotel is scoring poorly with "budget travelers," that makes sense and isn't a concern.
• However, if a brand scores below average for its primary target demographic, it highlights exactly where they need to focus their data optimization efforts.
• Conversely, if a brand unexpectedly performs very well with a specific segment (like family travelers), it can expose a new, highly visible market opportunity.

Score Fluctuations It is normal for Performance scores to fluctuate over time. Because the overall Performance number is an average across different customer segments, changing the filters to view different traveler types will instantly change the score. Additionally, scores will naturally shift when AI companies release new model updates (such as moving from ChatGPT-4.0 to 5.0) or change where their crawlers gather information.

The Performance Module: Measuring Recommendation Frequency

The Performance Module is the foundational screen when reviewing your data/content, providing actionable insights to optimize content and brand.

The measurement specifically focuses on whether your brand/product appears in the top five recommendations. Generative AI tools typically provide two to seven suggestions, with three to five being more common, meaning that if a travel brand makes it into the top five, it is considered recommended and visible.

Performance Benchmarks

Step 1: Accessing the Destination or Property-Level View

The initial view of the Performance module analyzes data at the destination or property level, focusing on the individual TRAVEL BRAND.

1. Action: Locate and select the Performance module in the main navigation (implied first step).

2. Locate the Group(s) Console: Find the Group(s) Console in the center of the screen, underneath the filter (+) symbol.

3. Confirm Destination/Property View: Ensure the Destination/Property  tab within the Group(s) Console is depressed (selected) to show the individual Destination/Property’s overall score.

Destination DMO Example

 

Hotel Example

Step 2: Comparing Performance Against Peers

Performance measurements—including Bias and Perception—are based on comparison against competitors (Comp Set).

1. Action: Locate the Peer button, which is a toggle button located underneath the Sorting area. CLICK the Peer button to switch to the comparison view.

2. Analysis: This view shows how the Destination/Property  stacks up against rivals.

   Example, a destination like the Chicago DMO is considered indexing above average, while others might be "not doing well at all" (e.g., King of Prussia, PA).

 

 

Example, a hotel like the Four Seasons New York is considered indexing about average, while others might be doing much better (e.g., St. Regis New York) while the Baccarat Hotel New York is indexing much lower.

 

 

Step 3: Filtering Performance by AI Platform

Bonafide uses a rigorous approach, summarized in the "AI Platform" aspect, to collect its data.

1. Action: Navigate to the Group(s) Console and CLICK the AI Platform tab [User Query 1, 2].

2. Explanation (Interrogation Methodology): Bonafide ensures the assessment is robust by interrogating multiple AI platforms (not just one LLM). The system always uses the latest and most advanced versions of these AI models (e.g., new Gemini or updated GPT) because AI technology is constantly evolving.

 

The filtered view showing performance data across multiple, named AI platforms (LLMs), demonstrating Bonafide’s comprehensive data collection approach.

Step 4: Filtering Performance by Customer Segment

The DMO's performance is broken down into granular results based on different traveler types, known as Customer Segments.

1. Action: Navigate to the Group(s) Console and CLICK the Customer Segment tab (or Customer Types) .

2. Analysis:

   Example for DMO:  This view helps DMOs understand their strengths and weaknesses for various visitor segments (e.g., solo, luxury, leisure travelers). If a DMO scores low in a non-target segment, it "makes sense". If they score below average in a target segment (e.g., leisure travelers), it shows "exactly where they need to focus their data efforts".

 

view showing scores broken down by various Customer Segments (e.g., business travelers, family), highlighting the granular data available for strategic planning.

Example for Hotels:  This view helps hotels understand their strengths and weaknesses for various visitor segments (e.g., solo, luxury, leisure travelers). If a Hotel scores below average in a non-target segment, for example, budget travelers for the Four Seasons Hotel (a luxury brand) it "makes sense". If they score below average in a target segment (e.g., luxury travelers), it shows "exactly where they need to focus their data efforts".  On the other hand, over-indexing on certain segments not previously thought about by the hotels (such as Bleisure travelers) may reveal an opportunity for the hotel.

Conclusion: Performance in the AI Travel Landscape

The Performance Module reveals whether your BRAND is making the critical Top Five cutoff in AI recommendations. If your BRAND appears in the top five, it is visible; if it falls outside those few spots, you are effectively invisible to the traveler.

Integrated Analogy Summary:

The Performance Score is your AI Travel Agent Recommendation Score. If a traveler asks an LLM (the agent) for top places to visit, a low score (e.g., 25.0%) means the agent only suggests your BRAND one out of every four times a relevant traveler asks. Utilizing the Customer Segment filter is like asking the agent to refine their criteria (e.g., focusing on leisure or luxury), allowing the DMO to identify opportunities or critical gaps in their target markets. The core goal of using Bonafide is to increase this probability, ensuring travelers are presented with your BRAND in AI recommendations, which ultimately drives visitation.