As part of your Bonafide setup, you can improve the crawlability and orchestration of context by simply link to your context from your hotel website's homepage or other pages. At present, this is the recommended best practice. This is a one-line change to your footer — but it plays an important role in how accurately AI platforms represent your brand.
What The Backlink Does?
AI crawlers — the automated programs that gather information for AI platforms — discover content by following links from trusted websites. When your main website links to your context subdomain, it sends two important signals:
- Your brand owns and endorses the context subdomain
- The subdomain is a legitimate, authorized source of brand information
This is the same principle behind linking to your sitemap or privacy policy — it establishes that the page belongs to you and is safe to crawl.
Without this link, AI crawlers may not find the page at all — or may deprioritize it when indexing your brand's digital footprint.
|
Purpose |
Why It Matters |
|
Crawl authority |
AI crawlers follow links from trusted root domains. A link from yourdomain.com → context.yourdomain.com establishes the crawl path. |
|
Trust chain |
Signals that your brand owns and endorses the context subdomain as an authoritative source. |
|
Discoverability |
Without this link, AI crawlers may not prioritize or even reach the subdomain during indexing. |
|
AI accuracy |
Ensures the structured brand data Bonafide maintains is actually read and used by AI platforms. |
Creating the Backlink
Add a single hyperlink in the footer of your homepage. Here are the details:
- Locate your homepage footer template.
- Add a link alongside your existing footer links (e.g., Privacy Policy, Terms of Use, Sitemap).
- Point the link to: https://context.[yourdomain].com
- The link does not need to be prominently displayed — it just needs to be present in the page HTML.
Suggested Link Text
Use any of the following — or whatever fits your footer style:
- Context for LLMs
- AI Context
- For LLMs
- LLMs
HTML Snippet for Your Web Team
Your developer can copy and paste this directly into your footer template, replacing [your-domain] with the domain for your context and [path-to-context] with the path to the context root. For subdomains, this usually be https://context.acme.com/
<a href="https://[your-domain]/[path-to-context]">Context for LLMs</a>
Important: Do not add rel="nofollow" to this link. That attribute instructs crawlers not to follow the link, which would defeat the purpose entirely.
Frequently Asked Questions
Will this link affect my website's design or user experience?
No. The link can be styled to match your existing footer and does not need to be prominent. Most visitors will not notice it. It is primarily there for AI and search crawlers.
Does this need to be on every page, or just the homepage?
The homepage is the most important placement, as it carries the highest domain authority. If your footer is sitewide (which it typically is), having the link appear across all pages is perfectly fine and may provide additional benefit.
What if we use a tag manager or CMS that limits footer edits?
Most CMS platforms (WordPress, Squarespace, Wix, custom builds) allow footer edits through a global template or theme settings. If you run into limitations, reach out to your Bonafide account manager and we can help coordinate with your web team directly.
How will I know if the link is working?
Once the link is live, Bonafide will confirm that the crawl path is established. You can also verify it by visiting your homepage, right-clicking, selecting "View Page Source," and searching for "context" to confirm the link is present in the HTML.
Will Google crawl the context subdomain and show it in search results?
Yes — because the link does not include rel="nofollow", Googlebot will crawl and index the context subdomain. It may appear in Google Search results. However, this is a feature, not a risk: it signals to Google that your brand has a rich, authoritative web presence. The context subdomain is structured brand reference data, not a booking or landing page, so it is unlikely to appear for commercial search queries like "book hotel in Miami."
Will the context subdomain compete with our organic search rankings?
No. The context subdomain is not optimized for transactional or commercial search queries — it contains structured brand data (descriptions, amenities, key facts) rather than booking-focused content. Google understands the difference between a reference page and a commercial landing page. If anything, having additional indexed, legitimate content under your root domain can strengthen your main site's overall domain authority rather than compete with it.
In the rare case that the context subdomain appears in brand-name search results (e.g., someone searching your hotel's exact name), it would likely show as a secondary sitelink beneath your main listing — a positive signal of a strong brand presence, not a displacement of your primary result.
Will this affect our Google Ads or paid search performance?
No. Paid search (Google Ads) is entirely separate from organic indexing. Adding an indexed subdomain has no effect on your Quality Scores, ad rank, cost-per-click, or campaign performance in any way. Your paid search activity is unaffected.
The context subdomain is infrastructure for AI platforms — not marketing real estate. Think of it more like your sitemap or robots.txt: it supports how your brand is understood and represented, without competing for visibility in search or advertising.
Need help? Contact your Bonafide account manager or reach us at support@bonafide.ai