How to Set Up Your Custom Subdomain

This guide walks you through the setup in three simple steps.

• You'll need access to your domain provider account (such as GoDaddy). This is where your website's address is managed.
• You can only set up a subdomain under a domain your brand actually owns. If you're not sure who manages your domain settings, check with your web team before starting.
• The setup itself takes about 10 minutes. After that, it can take anywhere from a few minutes up to about an hour to fully go live everywhere in the world.

1. Choose Your Subdomain & Properties — Pick your subdomain name and which hotel properties it should cover.
2. Verify Ownership — Confirm to Bonafide that you own the domain.
3. Connect It — Point your subdomain to your new content.

Log in to your Bonafide portal and go to the subdomain setup page.

• Enter your subdomain address. We recommend the format context.[yourhoteldomain].com.
• For example:
• If your hotel domain is besthotels.com please use context.besthotels.com as your subdomain.
• If your hotel domain is biggerhotelsarebest.org then your subdomain is context.biggerhotelsarebest.org
• Under Scope, choose which properties this subdomain should include:

• Select All if it applies to your whole portfolio (best for creating a subdomain for management companies, ownership companies, or hotel brands domain)

OR

• Check individual properties for a location-specific subdomain such as your hotel’s vanity website

• Click Configure.

Bonafide will give you a code to prove you own the domain.

• Copy the Name and Value shown on screen.

• Log in to your domain provider (like GoDaddy) and go to your DNS settings.
• Add a new CNAME record using that Name and Value, then save.

• Return to Bonafide and click Next.

Once ownership is verified, Bonafide will give you one more code — this one connects your subdomain to your live content.

• Copy the new Name and Value shown in the portal.

• Go back to your domain provider and update that same record with the new Value (or add it as a second CNAME record if instructed).

• Save the record.
• Return to Bonafide and click Save or Complete. A green checkmark will appear next to your subdomain once it's active.

Once you've saved your settings, your subdomain will go live gradually as it updates across the world:

Questions or need a hand? Reach out to your Bonafide support representative by emailing support@bonafide.ai.